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Product Manager (Professional)

Product

Competency profile for a professional product manager who owns product vision, roadmap and value delivery.

12SFIA skills

L3.7Avg target

L5Highest required

Change and transformationMain category

SFIA 9 Responsibility Levels — what each level means

L1 — FollowL2 — AssistL3 — ApplyL4 — EnableL5 — Ensure / AdviseL6 — Initiate / SetL7 — Set Strategy

Most skills in this template are L3–L5. L3 means you work independently on tasks. L4 means you own decisions and guide others.

Not sure which level to pick? During self-assessment, each level shows its definition and a suggested STAR evidence prompt.

Required Competencies

12 SFIA Skills for this Role

On smaller screens, this table scrolls horizontally so you can still read full level guidance.

Code	Skill	Category	Target Level	What you need to demonstrate
PROD	Product management Managing and developing products or services throughout their full lifecycle, from inception through growth, maturity, and decline, to retirement.	Development and implementation	L5 — Ensure / Advise	Ensure overall quality, advise on strategy and influence organisational direction.
CNSL	Consultancy Providing advice and recommendations, based on expertise and experience, to address client needs.	Strategy and architecture	L4 — Enable	Own decisions in your area, set patterns and guide less experienced colleagues.
PRMG	Project management Delivering agreed project outcomes by aligning appropriate management techniques, collaboration, leadership and governance to specific project and organisational contexts.	Change and transformation	L4 — Enable	Own decisions in your area, set patterns and guide less experienced colleagues.
BUSA	Business situation analysis Investigating business situations to define recommendations for improvement action.	Change and transformation	L4 — Enable	Own decisions in your area, set patterns and guide less experienced colleagues.
FEAS	Feasibility assessment Defining, evaluating and describing business change options for financial, technical and business feasibility and strategic alignment.	Change and transformation	L4 — Enable	Own decisions in your area, set patterns and guide less experienced colleagues.
REQM	Requirements definition and management Managing requirements through the entire delivery and operational lifecycle.	Change and transformation	L4 — Enable	Own decisions in your area, set patterns and guide less experienced colleagues.
RLMT	Stakeholder relationship management Systematically analysing, managing and influencing stakeholder relationships to achieve mutually beneficial outcomes through structured engagement.	Relationships and engagement	L4 — Enable	Own decisions in your area, set patterns and guide less experienced colleagues.
BSMO	Business modelling Creating abstract or distilled models of business scenarios, representing processes, data and roles to support decision-making and analysis.	Change and transformation	L3 — Apply	Work independently on tasks and apply standard methods effectively.
BPTS	User acceptance testing Validating systems, products, business processes or services to determine whether the acceptance criteria have been satisfied.	Change and transformation	L3 — Apply	Work independently on tasks and apply standard methods effectively.
URCH	User research Identifying users' behaviours, needs and motivations using observational research methods.	Development and implementation	L3 — Apply	Work independently on tasks and apply standard methods effectively.
HCEV	User experience design Producing design concepts and prototypes for user interactions and experiences of a product, system or service.	Development and implementation	L3 — Apply	Work independently on tasks and apply standard methods effectively.
PDSV	Professional development Facilitating the professional development of individuals in line with their career goals and organisational requirements.	People and skills	L3 — Apply	Work independently on tasks and apply standard methods effectively.

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Ready to build your Product Manager (Professional) profile?

Review the 12 required skills above, then start your self-assessment. You can save a draft and return anytime.

① Rate each skill L1–L7② Write evidence (~15 min)③ Save draft and continue later